Prahalad, C.K., Bettis, R. (Octubre, 1995). The Dominant Logic: Retrospective and
extension.
Strategic Management Journal,
16, 5-14
Rauch, A.,Wiklund, J., Lumpkin, G.T., Frese, M. (Mayo, 2009). Entrepreneurial
Orientatiton and Business Performance: An Assessment of Past Research
and Suggestions for the future.
Enterpreneurship Theory and Practice.
Baylor University, 33(3), 761-787.
Secretaría de Economía (SE). 2012. Definición de Microempresas. Recuperado
de:
Smart, D.T. , Conant, J.S. (1994). Entrepreneurial Orientation, Distinctive
Marketing Competencies and Organizational Performance.
Journal of
Applied Business Research
, 10(3), 28-38
Stetz, P.; Howell, R.; Stewart, A.; Blair, J.; Fottler, M. (2000). Multidimensionality of
entrepreneurial Firm-level processes: Do the dimensions covary
?.Frontiers
of
entrepreneurship
research
,
459-469.
Descargado
de:
Thomas, A.; Lischert, R.J.& Ramasawy, K. (1991). The performance impact of
manager coaligment, an empirical examination.
Strategic Management
Journal
, 12, 509-523.
Von Krogh, G., Erat, P. & Macus, M. (Junio, 2000). Exploring the link between
dominant logic and company performance.
Creativity and Innovation
Management Journal
, 9 (2),82-83